27
Jul
08

Marketing metrics in action – Case study

It’s always easy to think about marketing metrics but very difficult to implement on the ground. Here’s a great case study by US Bank presented at the recent ANA Marketing Conference last week:

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2 Responses to “Marketing metrics in action – Case study”


  1. July 27, 2008 at 7:57 pm

    For companies that have not had a good foundation set in metrics, and with that point, decision making based on those metrics, we recommend each new campaign be designed around the metric they wish to follow and adjust with. In time, they will have a strong set of measurements to drive new activity from.

  2. 2 Karthikeyan K
    July 28, 2008 at 4:46 am

    The presentation has simplified the process of developing the marketing metrics. Strong analytical support provides a holistic platform for the management, analysis, and application of information to drive business decisions across a corporation. Moreover, in saturated markets, competing on analytics is the only chance for organizations to thrive on.


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At Cequity, we believe customer intelligence will be the biggest competitive advantage enterprises will have in the next decade or two. Successful enterprises of tomorrow will be the ones who can organize and leverage this information at speed to optimize their marketing performance, increase accountability, improve profit and deliver growth. Cequity insights will bring to you trends and insights in this area and it’s our way of sharing best practices so as to help you accelerate this culture and thinking in your organization.
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