Taming the data beast

In a world where the quantum of data that’s being captured is increasing leaps and bounds, how do companies make sense of these huge piles of data? It is imperative that data must be converted to simple, easy to interpret visual methods at speed.

In this article, Angela writes:

Moore’s Law has driven quantum leaps in the processing power of software and hardware systems. Organizations have become larger and more complex. Demands for up-to-the-minute access to data have intensified.

he most effective way to tame the data beast is through interactive visualization. Spreadsheets and tabular reports are at their limits. Utilizing visual metaphors allows multiple dimensions of the data to be understood at once. In context, it provides a “narrative” for the data. Interactivity allows the user to engage the data in his or her thinking process, which enables a dynamic dialogue with the data.

By empowering knowledge workers with visual tools and hands-on access to data, they can find patterns, distributions, correlations or anomalies across multiple data types. Users can select data elements, filters, highlighting and display options to change data perspectives – from high-level overviews down to the lowest levels of detail. The visual cues inherent in the software enable a deep exploration and understanding of the data set at hand.

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At Cequity, we believe customer intelligence will be the biggest competitive advantage enterprises will have in the next decade or two. Successful enterprises of tomorrow will be the ones who can organize and leverage this information at speed to optimize their marketing performance, increase accountability, improve profit and deliver growth. Cequity insights will bring to you trends and insights in this area and it’s our way of sharing best practices so as to help you accelerate this culture and thinking in your organization.
July 2008
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