Business Analytics – 10 top moments in history

It’s always interesting to check back in history to track how things evolved and grew. Here’s an interesting piece of news that tracks the history of how business analytics started since 5000 B.C. and has grown over years.  Thanks SAS for this info:

5000 BC: Grog uses two sticks and four rocks to graph the upward trend in sales of his new invention, the wheel.

3200 BC: Sumerian analysts predict the world’s use of letters will be greater than Mesopotamia’s supply of clay tablets by 3,000BC. Analysts suggest something called “papyrus” may solve the problem.

44BC: Roman leader Caesar receives analysts’ prediction that March will be a “down month,” but disregards the data.

1508: Michelangelo uses an advanced abacus to estimate the amount of paint needed to cover the Sistine Chapel.

1590: The Globe Theatre of London text mines peasants’ comments after a play by a fellow named “Shakespeare” and decides to ask him to write more plays like the last one.

Henry Ford conducts a What-If analysis that makes clear that limiting the Model-T to one color, black, is the best way to maximize profits.

1962: The Beatles manager uses early marketing automation software to reveal that Ringo should not sing lead on “I Want to Hold Your Hand.” John and Paul take over on the microphones.

1969: Woodstock ends in financial disaster after organizers rely on spreadsheets to estimate attendance. Hippies dance anyway.

1976: Analysts’ predictions that this will be the bicentennial of the United States are fulfilled. World gains sudden interest in the power of predictive analytics.

1976: SAS is formed and begins to give businesses The Power to Know.


1 Response to “Business Analytics – 10 top moments in history”

  1. July 14, 2008 at 1:12 am

    I took a slightly different view of business intelligence history in this post (with apologies to Billy Joel of course):


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At Cequity, we believe customer intelligence will be the biggest competitive advantage enterprises will have in the next decade or two. Successful enterprises of tomorrow will be the ones who can organize and leverage this information at speed to optimize their marketing performance, increase accountability, improve profit and deliver growth. Cequity insights will bring to you trends and insights in this area and it’s our way of sharing best practices so as to help you accelerate this culture and thinking in your organization.
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