06
Jul
08

CRM – What to expect next?

Here’s an interesting presentation of what will be the next phase of CRM by Paul Greenberg:

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1 Response to “CRM – What to expect next?”


  1. July 7, 2008 at 5:28 pm

    Thanks so much for sharing this slideshow. The ‘old’ vs ‘new’ CRM buzzwords really hit home with me. I agree with the presentation that the new CRM needs to incorporate social marketing activities along with the backbone of social media: transparency and authenticity.


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At Cequity, we believe customer intelligence will be the biggest competitive advantage enterprises will have in the next decade or two. Successful enterprises of tomorrow will be the ones who can organize and leverage this information at speed to optimize their marketing performance, increase accountability, improve profit and deliver growth. Cequity insights will bring to you trends and insights in this area and it’s our way of sharing best practices so as to help you accelerate this culture and thinking in your organization.
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