Intersection of Business, Science, and Technology: Business Analytics

The world of business, analytics and technology is converging. Today, it can be rarely separated since there is a close correlation between them, as it helps businesses get closer to their customers by understanding, predicting and delivering what they need. Atomai brings this trend & insight out very well. Read to know more:

Companies like GE, Microsoft, Hewlett-Packard, IBM, SAS Institute, Exxon, and Google are among the thousand of companies around the world that are working to unleash the power of the mind by intersecting business, technology, and science. Business analytics is the future, and the future is now.

Some time ago business, science, and technology were three distinct and separate disciplines. The advancements in these three disciplines during the last five years have created a quantum leap in how each directly affects the others. Businesses, large and small, make global transactions on a daily basis. Technology allows people from around the world to communicate internationally and storage large volumes of digital data. Science allows accurate predictions using large databases around the world.


1 Response to “Intersection of Business, Science, and Technology: Business Analytics”

  1. June 30, 2008 at 7:48 am

    Agree to the fact that the combination of business, technology and science has become the essential ingredient of doing the business in recent times. However as has happened in the past, it is always the business instinct that take the centerstage in steering the objective. Technology and Science howsoever accurate, foolproof and efficient has failed almost everytime, in absence of the business reasoning. In my view the recent amalgamation of technology and science with business has probably made the decision making fast, but in the end it is the business instinct that has always taken the lead.

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At Cequity, we believe customer intelligence will be the biggest competitive advantage enterprises will have in the next decade or two. Successful enterprises of tomorrow will be the ones who can organize and leverage this information at speed to optimize their marketing performance, increase accountability, improve profit and deliver growth. Cequity insights will bring to you trends and insights in this area and it’s our way of sharing best practices so as to help you accelerate this culture and thinking in your organization.
June 2008
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