Comments on: Cross-Selling & Up-selling in a contact centre http://cequityinsights.wordpress.com/2008/07/19/cross-selling-up-selling-in-a-contact-centre/ Leveraging customer information for profitable relationships and growth Mon, 25 Aug 2008 14:45:45 +0000 http://wordpress.com/ hourly 1 By: Karthikeyan K http://cequityinsights.wordpress.com/2008/07/19/cross-selling-up-selling-in-a-contact-centre/#comment-14 Karthikeyan K Sun, 20 Jul 2008 15:02:52 +0000 http://cequityinsights.wordpress.com/?p=29#comment-14 I think you're very right - Organisations seldom views contact centre as “point of leveraging the relationship” with their customers. It’s a most powerful touch point created by the customer with any organisation and with a simple Up-sell and X-sell marketing program weaved around this touch point can give organisations an opportunity to reduce the acquisition cost and extend the lifecycle of the customer with the brand. Karthik I think you’re very right – Organisations seldom views contact centre as “point of leveraging the relationship” with their customers. It’s a most powerful touch point created by the customer with any organisation and with a simple Up-sell and X-sell marketing program weaved around this touch point can give organisations an opportunity to reduce the acquisition cost and extend the lifecycle of the customer with the brand.

Karthik

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